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Impact of customer relationship management on customer satisfaction and customer relationship management on customer crm, service sector, hotel industry. The purpose of this thesis is feasibility study of customer relationship management (crm) application in hotel industry with increased globalization, competition, higher customer turnover, growing customer acquisition costs and rising customer expectations in today competitive word crm is very important for several companies and received. Guest satisfaction and guest loyalty study for guest satisfaction and guest loyalty study for hotel industry thesis quality with crm on cl in. These years, crm(customer relationship management) as a new management system and concept has been so widely praised by national and international theory and enterprises circles that a rush on study c.
Impact of service quality on customer satisfaction in hotel industry dr p srinivas rao and drpadma charan sahu professor,. 2010:111 civ master's thesis customer relationship management jens berfenfeldt luleå university of technology msc programmes in engineering industrial business administration. Social media marketing in the hospitality industry: the role of benefits in increasing brand community participation and the impact of (hotel study).
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